Discretionary Portfolio Management

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In general, Portfolio Managers and Investment Advisors do not perform the same function.  Portfolio Managers construct and manage investment portfolios, whereas Investment Advisors sell investment products such as mutual funds or ETFs.  A Portfolio Manager differentiates from an Investment Advisor in the following manners:

Education & Experience

The bar is higher for Portfolio Managers as we have to meet a higher standard of education and experience in the investment industry as required by IIROC, the Investment Industry Regulatory Organization of Canada.  A Portfolio Manager must have extensive investment experience in the industry, in-depth knowledge of the equity markets and individual security analysis, and a track record of managing a multi-million dollar portfolio.

Fee Structure

Another important factor that differentiates us from typical Investment Advisors is that as a Portfolio Manager, we operate on a fee-only basis, and we do not receive commissions from investment products or volume of transactions.  This allows us to maintain a high level of objectivity when recommending investment solutions.

Fiduciary Duty

We are required to operate with care, honesty, and good faith and always act in the best interest of our private clients.  We have the fiduciary duty to be unbiased and objective in our investment advice and upheld the highest standards of professionalism in the industry.

Discretionary Management

A client's investment portfolio is fully delegated to the Portfolio Manager.  The Portfolio Manager is responsible for the day-to-day operation and investment decisions of the portfolio so that efficient and timely execution of investment strategy can be ensured.