Terry Tang, Investment Advisor
February 26, 2020
We are proud to present you our rebranding campaign that comes with a new and exciting name - Pegasi Private Wealth.
The previous business name will no longer be used effectively today.  This new identity promises a new era of professional investments services adapting to our clients' ever-changing needs.
"Pegasi symbolizes liberty, freedom, balance, stability, and harmony - and these are the core values of our services."
Stronger Brand Identity
The goal of this initiative is to create a stronger brand identity by creating a uniform look, feel, and voice of the brand that will be carried through all of our marketing channels - from the website, to social media, advertisements, and packaging.  One of the reasons to rebrand is to celebrate the growth of our business. As our business grows, so do our brand and expectations.
Our new brand voice is distinctive, resonates with our private clients, consistent and stays true to our company's values.
New Brand Colour
Sophisticated blue is our new brand colour.  Generally, the colour blue is associated with trustworthy, dependable, secure, responsible, and confidence, which are exactly the elements we want to convey in our message to private clients.
The Stars of Pegasi & Greek Mythology
Pegasi represents a group of stars in the constellation of Pegasus in the Northern sky, which is commonly known as The Great Square of Pegasus - the window to the universe.
The name Pagasi originates from Greek and it is defined as the mythical winged divine horse, one of the most recognized creatures in Greek mythology. Usually depicted as pure white, Pegasi symbolizes liberty, freedom, balance, stability, and harmony - and these are the core values of our investment services at Pegasi Private Wealth of ACPI.
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